By: Wilson Davalos
Opt-in e-mail marketing is a great way to truly target your market audience. It has one of the lowest costs compared to traditional direct marketing methods, since you eliminate the expense of printing, postage and so on. It can produce the highest form of response than any other form of internet advertising.
Since you can truly target your core audience the likely hood that your message will get across to the right audience with the smallest effort, this alone should be a motivating factor in starting an e-mail campaign.
Since e-mail marketing is so fast you can develop time sensitive offers very quickly. You certainly will build traffic to your sites as customers receive more e-mails from you, and since you can target them so precisely you will develop your niche market very quickly.
One of the strongest factors about opt-in marketing is that the information that you are sending is information that they requested to receive. Also your messages can easily be forwarded to anyone that the receiver thinks may be interested in the message, which means free marketing to your website and products.
Types of e-mail marketing list
opt-in: this is where a person registers and is asked to make selections on subjects that they are interested in receiving e-mails for. No confirmation e-mails are sent.
confirm opt-in: this is where a person registers and is asked to make selections on subjects that they are interested in receiving e-mails for. They will also receive an e-mail confirming their membership.
double opt-in: this is where a person registers and is asked to make selections on subjects that they are interested in receiving e-mails for. They will also receive an e-mail confirming their membership but they have to actually have to click on a link confirming that they want to join. If the link is not clicked on then the membership will not be granted. In my option this is your best option since the person basically has to confirm membership.
opt-out: this is where a member goes via a registration process and selections are already pre-selected. So the member has to actually opt-out from receiving e-mails on a particular subject or offer.
If you want to continue an existing relationship with your customers I would create a newsletter. This is a great way of reminding your customers of your website and services. it's also a great way to introduce new services and special offers. Make your offers time sensitive and you will see people taking advantage of your offer left and right.
If you want to target new customers you should take advantage of using an opt-in list. Do some research by doing a search on your favorite search engine such as www.laplounge.com you will find tons of companies just shop and compare before you commit to anyone company.
If you don't want to start a newsletter, try sponsoring one it's a great way to let your prospects know about you and your services. This is also a good option because you should sponsor newsletters that your target market might be reading.
Take advantage of all the free resources available to you on e-mail marketing, and you will continue to grow your business using one of the best marketing tools available.
This article was posted on April 19, 2005
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